The Wheelhouse - The Smithy Way
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The Wheelhouse

The Wheelhouse is a series of co-working hubs that brings businesses and communities together by making use of previously unused buildings.

Using the existing logo, we were asked to design a visual identity for the brand, beginning with the launch of the first space in Oxford. Building on the idea of ‘communities that work’, we introduced bold overlaying cogs that can be used as windows to show the collaborative nature of The Wheelhouse.

The identity design was developed across stationery, promotional materials, banners and iconography.